AC Flyfishing

IDENTIFY & ENGAGE

AC FLYFISHING

CREATIVE DIRECTION
PHOTOGRAPHY
VIDEOGRAPHY

WE WORKED WITH AC FLYFISHING, A NORTHERN CALIFORNIA GUIDING OUTFIT THAT OFFERS BOTH LOCAL AND DESTINATION-BASED GUIDED FLYFISHING EXPERIENCES. OUR GOAL WAS TO PRODUCE IMAGERY THAT CREATED A STRONG BRAND IDENTITY,CONSISTENTLY KEEPING THEIR AUDIENCE ENGAGED THROUGH THEIR WEBSITE AND SOCIAL CHANNELS.

THROUGHOUT THE VARIED SEASONS, WE TOOK CAMERA GEAR INTO THE BACKWOODS AND ON SMALL DRIFT BOATS TO CAPTURE THE TEAM AND THEIR CLIENTS SOURCING NATIVE FISH FROM RIVERS FED FROM THE KLAMATH AND SHASTA-TRINITY MOUNTAINS. TO DIRECTLY CONVEY AC FLYFISHING’S IDENTITY AND MISSION, WE CREATED AN EXTENDED AND ABRIDGED EXPOSITION PIECE.

THE GUIDES AT AC FLYFISHING HAD A SIMPLE MESSAGE: WHETHER THE CLIENT WAS A SEASONED ANGLER OR A FIRST-TIME FLYFISHERMAN, A DAY ON THE WATER WITH AC FLYFISHING WOULD BE A DAY WELL SPENT. AFTER DOCUMENTING AND SHOWCASING THE PLACES THEY GO AND THE EXPERIENCES THEY OFFER, WE COULDN’T AGREE MORE.

See more of our work with AC Flyfishing on Vimeo: