TRADITIONAL & BOLD
GOLDEN STATE PRODUCE
LOGOTYPE
LOGO DESIGN
WE WERE COMMISSIONED TO DESIGN A LOGO FOR AN EMERGING PRODUCE DISTRIBUTOR IN THE CONVENTIONAL AND ORGANIC NORTH AMERICAN MARKETS. IN AN INDUSTRY ROOTED IN TRADITION, THE CLIENT WAS LOOKING FOR A CLASSIC LOOK THAT SIGNIFIED GROWER TO RETAIL PROCUREMENT SOLUTIONS, WHILE VISUALLY IDENTIFYING THE COMPANY’S HEADQUARTERS IN MONTEREY, CA.
Color palette and typography exploration
Logo iterations
Logo finalization