MINIMALIST & DIFFERENT
NAIL & TIMBER
LOGOTYPE
LOGO DESIGN
WE WERE APPROACHED TO TAKE ON A PROJECT FOR LODI-BASED NAIL & TIMBER, AN UP-AND-COMING DEVELOPMENT COMPANY IN CALIFORNIA’S CENTRAL VALLEY. COMPETING WITH DECADES OF STIFF, DATED DEVELOPMENT BRANDING FROM THEIR COMPETITORS, THE OWNER WAS LOOKING FOR A WAY TO BOTH SET HIS COMPANY APART AND ATTRACT A NEW GENERATION OF HOME BUYERS. WE LAUNCHED NAIL & TIMBER’S BRANDING INITIATIVE WITH LOGOS AND SIGNAGE FOR THEIR FIRST TWO HOMES ON THE MARKET AND WILL CONTINUE TO PARTNER WITH THE COMPANY AS THEY GROW.
Logotype and color pallete exploration
Logo iterations and development
Logo finalization and color versions