IDENTIFY, STRATEGIZE, BUILD, AND PROMOTE
PRIMAL GOODS CO
BRAND STRATEGY & IDENTITY
CREATIVE DIRECTION
PHOTOGRAPHY
VIDEOGRAPHY
WEB DESIGN
WEB DEVELOPMENT
PRIMAL GOODS IS A HEALTH AND WELLNESS COMPANY WHOSE PREMISE IS TO CONSOLIDATE INFORMATION AND PRODUCTS CURATED FOR THOSE WHO LIVE A CONSCIOUSLY HEALTHY LIFE. THEY GO BEYOND THE SCOPE OF TRADITIONAL FITNESS BRANDS AND CATER TO A BASE OF OPTIMIZED HUMANS WHO ARE OPEN AND ENGAGED IN MODERN HEALTH IDEAS. WE HELPED FORM PGC’S BRAND STRATEGY AND BRAND IDENTITY, CREATING PHOTO AND VIDEO CONTENT TO INCREASE BRAND RECOGNITION, BUILD A COMMUNITY, AND DRIVE TRAFFIC AND SALES.
PRIMAL GOODS CO. OFFERS A VARIETY OF PRODUCTS THROUGH THEIR ONLINE STORE, INCLUDING THE PRIMAL PACK, A RELATIVELY AUTOMATED AND COMPLETE NUTRITION ROUTINE CURATED FOR INDIVIDUALS. TO PROMOTE THE PRODUCT, WE MARKETED THE PACKS THROUGH INFLUENCERS WITHIN THE HEALTH AND WELLNESS SPACE. OUR GOAL WAS TO CREATE CONTENT WITH A MODERN AESTHETIC THAT VALIDATED THE PRODUCT AND CREATED VALUE IN THE HEALTH INFORMATION CONVEYED TO THE VIEWER. TOGETHER, WE CREATED AN INSTRUCTIONAL VIDEO SERIES, SPONSORED VIDEO ADS, STOP MOTION SEQUENCES, AND WEBSITE AND SOCIAL MEDIA PHOTOGRAPHY CENTERED AROUND THE LIFESTYLE THE BRAND ALIGNS WITH.
WHILE GENERATING SALES WAS TOP PRIORITY, PRIMAL GOODS CO. AIMED TOWARD A BROADER GOAL OF CREATING AN INTERACTIVE ONLINE COMMUNITY. TO DO SO, THEY NEEDED TO CONTINUALLY GENERATE CONTENT THAT OFFERS VALUABLE INFORMATION AND MOTIVATION FOR NEW IDEAS, LIFESTYLE CHANGES AND IMPROVEMENTS. PHOTO AND VIDEO CONTENT WAS ESSENTIAL IN FORMING THE COMMUNITY AND ENCOURAGING INTERACTION AMONGST ITS MEMBERS, WHILE COMMUNICATING HEALTH AND WELLNESS PRACTICES AND ESTABLISHING LASTING BRAND RECOGNITION.
to solidify the brands perception as not only a supplement store, but also an information resource, we created a short instructional video series on mobility training techniques.
to build a sense of community and generate additional revenue, the company marketed and sold apparel. we took photos highlighting the pieces.
