WE HELPED LAUNCH A NEW POP-UP SHOP IN STOCKTON, CA. FAMILY-OWNED BY 4TH GENERATION STOCKTONIANS, UPTOWN COLLECTIVE IS WORKING TO REVITALIZE DOWNTOWN STOCKTON BY PROVIDING SHORT-TERM POP-UP SPACE TO LOCAL BUSINESSES, ARTISTS, AND CRAFTSMEN. THEY WANTED THEIR BRAND TO BRING A CLEAN, CONTEMPORARY LOOK TO THEIR STOREFRONT AND ATTRACT A NEW GENERATION OF VENDORS AND BUYERS. TAKING INSPIRATION FROM SOME OF STOCKTON’S MOST HISTORIC LANDMARKS AS WELL AS FROM THE STOREFRONT ITSELF, WE DEVELOPED A SET OF COHESIVE BRANDING OPTIONS FOR THEIR BRICK AND MORTAR STOREFRONT, DIGITAL STOREFRONT, SOCIAL MEDIA, AND SOFTGOOD MERCHANDISE.